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Social media is now one of the most famous means of communicating to the world. People post their images, activities, or live videos on their profile. But several times there have been reports of the invasion of privacy by several websites. Talking about privacy; one must realize that whatever is being posted online, other users can not only view it but as well download, save, and share it. If someone doesn’t want their personal life to be invaded, it is best to avoid posting on such platforms.

Apart from other users, it is also seen that advertisers often invade user’s privacy in order to promote their products.  At times we can find certain advertisements which seem to match our needs exactly. But it is no coincidence; rather it is an invasion of privacy by advertisers to gather information about the target audience. One of the most common ways is to keep track of the social media behavior of a user. There are, however, multiple ways in which the social platform privacy can be invaded by the advertisers. Some of these are as follows.

Data Scraping:

Data scrapping involves harvesting one’s conversation and data and tracking their activities on an online forum, social platform, or job websites. It is the research companies who sell the compiled user data to other organizations for product promotion. Although it is debatable that as a person posts about his activities on the social platform, anyone can use it, but for the data harvesters it is a question of ethics as they don’t seek permission of the user before invading their online privacy.

Facebook Apps Leaking Personal Data:

Facebook is one of the most common means of communication for the youngsters today. They have been subjected to rigorous questioning for leaking out the personal details of the users to internet tracking companies and advertisers. The innumerous Facebook apps at the time of installation ask the users to accept the terms and conditions and upon clicking the allow option, the app receives an access token. With the help of these tokens, Facebook apps are leaking the details of the users and allowing them to access the images or chats log of the user.

Online Social Tracking:

While sharing our content with the friends, users often press the +1, Tweet, and Like option. But by using these social widgets, several social media websites can track user’s information. The sites work in collaboration with the cookies that can track the user across multiple sites. With this, advertisers can get a hold of the online shopping pattern and interest of the user. Thus, whenever the user opens their Facebook home page, an ad from Amazon displaying the product they viewed a few minutes back, pops up. Besides, certain sites allow companies to insert ad cookies and beacons to track the user behavioural pattern.

Thus, to overcome this perilous situation, WebAd is stabling an environment which will reward the users, effectively aid in business expansion—from market to products, and enhance services by using a secured technology for their target audience and using a secure payment mode. This strategic planning by WebAd will help in tackling two major problems—provide business owners with a dedicated platform for advertising their product and making the social platform less cumbersome. For the business owners, WebAd will be using the location of their target audience who are in proximity to each other and can be reached with any interference of information and user data. With this, WebAd promises usage of a secured social media platform for users.

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