UFC, the world’s premier mixed martial arts organization, and Crypto.com announced a long-term partnership yesterday as part of a strategic move for the latter to connect with mainstream consumers.

Crypto.com will become UFC’s first-ever global Official Fight Kit Partner, entitling it to place its branding on UFC fight kits as worn by UFC athletes in competition, as well as fight kit apparel worn by the athletes’ “corner” men/women. 

This means that from the locker room to the world-famous Octagon, Crypto.com will have meaningful visibility in front of UFC’s global fan base of more than 625 million people and over 150 million social media followers, including the 900 million TV households in 175 countries with access to UFC’s broadcasts.

Crypto.com becomes a long-term partner

The firm shall additionally also receive the designation of UFC’s first-ever Official Cryptocurrency Platform Partner, creating a new sponsorship category for UFC.

“This is a partnership between two companies that are the best at what they do,” said UFC President Dana White, in a statement. “No company has done more to grow the popularity of combat sports than UFC, and now we’re one of the biggest sports brands on the planet. We can help Crypto.com reach more people around the world through the strength of our brand,” she added.

Kris Marszalek, co-Founder and CEO of Crypto.com, further noted, “It’s a historic moment as the fastest growing cryptocurrency platform joins forces with the fastest growing sport to help accelerate the world’s transition to cryptocurrency.”

In addition to the massive exposure of the Crypto.com logo placement on UFC fight kits, the partnership offers Crypto.com a wide range of integrations into UFC assets. Crypto.com will have a branded presence inside the Octagon during all Pay-Per-View events and during Dana White’s Contender Series. 

As such, Crypto.com will also be integrated into UFC content on both linear and digital platforms, including live broadcasts, Pay-Per-Views, and UFC-owned social media channels.

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